Search intent—what users are looking for—is critical in modern SEO. Content that aligns with search intent answers user questions or fulfills specific needs. Before writing, understand whether your audience is looking for informational, navigational, ARASLOT or transactional content. Tailoring your article to directly address the intent improves engagement metrics, reduces bounce rates, and signals value to search engines. Combine intent-focused research with natural keyword usage to create content that resonates with users and ranks well.