Creating Limited‑Time Bonus Events Around Fishing Seasons

Goal: Increase daily active users by 22% during the peak month.

Key tactics

1. 
   
2. Set the multiplier to 2× for all catches recorded between March 1 00:00 UTC and March 3 23:59 UTC.
   
3. Introduce an gear‑upgrade voucher for the top 150 participants.
   
4. Promote the sprint via push notifications and in‑app banners 24 hours before launch.
   

Metrics to watch

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• Conversion rate from notification to participation – target > 18%.
  
• Average revenue per user (ARPU) during the sprint – aim for a 1.5× lift.
  
• Retention after the sprint – maintain a 7‑day churn below 4%.
  

Timing checklist

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• Finalize reward structure 7 days prior.
  
• Schedule all creative assets 48 hours before start.
  
• Test multiplier logic on a sandbox account 2 days ahead.
  

Repeat the same structure for the June Big Bass Splash climax (3× multiplier, 48‑hour window) and the August catfish peak (4× multiplier, 72‑hour window) to sustain momentum throughout the year.

Analyzing Player Retention Metrics to Refine Campaigns

Start by splitting the user base into weekly cohorts using the first‑login timestamp, then calculate 7‑day, 14‑day, and 30‑day retention percentages for each cohort. For example, a cohort that joined on 2024‑09‑01 showed 48 % retention at day 7, 32 % at day 14, and 19 % at day 30. Identifying cohorts that fall below the 35 % day‑14 threshold signals a need for immediate adjustment.

Core Metrics to Track

• DAU/MAU ratio: Aim for a ratio above 0.25; a drop from 0.28 to 0.19 within two weeks correlates with a 12 % revenue dip.

• Churn velocity: Measure the weekly percentage of players who stop logging in after day 7. A rise of 3 percentage points typically predicts a 5‑6 % decline in lifetime value.

• Session length distribution: Median session time below 8 minutes for new cohorts often precedes lower conversion rates on in‑game offers.

Actionable Adjustments

1. If day‑14 retention slips under 35 %, inject a targeted re‑engagement push (e.g., a personalized reward) within 48 hours of the missed check‑in. Trials show a 7‑10 % lift in follow‑up activity.

2. When the DAU/MAU ratio falls by more than 0.05 points, examine onboarding flow drop‑off points; streamline tutorial steps that exceed 30 seconds to reduce friction.

3. For cohorts with median session length below 8 minutes, introduce short‑term incentives that require 5‑minute play bursts, which historically raise session duration by 15‑20 %.

Continuously feed these metrics into a live dashboard, set alerts for threshold breaches, and iterate the campaign design every two weeks based on the latest cohort performance.